What I Want To Be…
Child Trust Fund Provider launches webmercial
Dressed to reflect the most popular career choices, babies from seven to 11 months are seen acting out different job roles in the 50 second web ad.
The webmercial was prompted by The Children’s Mutual What I Want To Be research into the dream jobs of the nation’s children. Every year the research tracks the career aspirations of children as they grow up, to explore how social and economic factors might affect their ultimate career choices.
The brains behind the ad, Head of Online at The Children’s Mutual and Dad of one, Nathan King said: “We wanted to engage with a new generation of parents who enjoy and respond to online media. We understand families and their desire to help their children fulfil their ambitions. So while the ad and microsite are a lot of fun our products support parents in helping their children to reach their goals.”
The project isn’t the first time The Children’s Mutual has broken new ground as a CTF provider. The family finance specialist also created the first branded CTF TV advert encouraging parents to save for their children as well as a recently launched animated guide to the Child Trust Fund. The webmercial and microsite now form part of the company’s evolving social media engagement strategy.
According to King: “Personal finance is very few people’s favourite subject but it is a crucial part of daily life. As a family finance specialist we want to try everything we can to help make saving and planning for the future as engaging and straightforward as it can be.”
The What I Want To Be ad was directed by Steve Clarke and produced by Production International.