Today’s kids say their ‘Daddy’ is their hero
Father’s Day research puts Dads top of the charts
Dads are their children’s number one heroes, fighting off stiff competition from super heroes, fairy tale princesses, alien fighters, cartoon explorers & environmentalists and world footballer of the year, Ronaldo, according to research from leading Child Trust Fund provider, The Children’s Mutual, released to mark Father’s Day.
The company spoke to 1,000 of its customers to find out who their children most admired and see how aspirations change over time. For this year’s five and six-year-olds Dad topped the poll for both girls and boys. Mums also fared well, being runner up in the hero stakes for girls and finishing fifth for boys – well ahead of Superman and Batman!
Comfortingly for the older generation, both Grandma and Granddad feature in the children’s top 10 hero list with Grandma finishing 10th for girls and Granddad securing ninth spot for the boys, demonstrating the importance of the extended family for today’s young children.
Tony Anderson, Marketing Director at The Children’s Mutual, said: “Being a great dad can feel like a superhuman challenge and it’s wonderful that today’s five and six-year-olds can see past the special effects and costumes frequently found in children’s popular fiction to appreciate their own home grown hero – Dad!”
“Every dad wants to do the best they can for their children and one small part of this is planning for their futures – particularly if they are not going to automatically come into a Bruce Wayne sized inheritance. This is where we hope we can help. By saving money regularly into a Child Trust Fund, families can give their children a financial head start in life – by saving £24 a month into their CTF fund from birth, the fund could be worth £9,700 by the time they turn 18. This increases to a potential £37,000 if the maximum £100 a month is invested, an enormous help towards covering university fees or paying for the deposit on a first home.”
Top 10 boys’ and girls’ heroes, according to The Children’s Mutual:
|Spiderman||Gabriella (High School Musical)|
|Power Ranger||Hannah Montana|
|Mummy||Dora the Explorer / Diego|
|Doctor Who||Princess / Disney Princess|