Parents are becoming more open to the idea of helping their children at university live in higher standard accommodation.
That is according to Marcus Roberts, director of student investment and development at Savills, who believes people are increasingly eager to make sure their son or daughter resides in comfortable surroundings while they are studying.
Mr Roberts explained that parental expectations are changing with regard to both the type and quality of accommodation they are willing to pay for.
This, he noted, may lead to a divergence from the traditional pattern of students living in halls of residence in their first year then terraced housing for the rest of their time at university.
The expert went on to say that mums and dads are now thinking it is worthwhile paying slightly more for quality accommodation "in an environment that will be more conducive to getting a 2:1 rather than a 2:2" for their children.
Earlier this week (April 16th), the Income Data Services revealed that 2012 graduates will face the weakest pay conditions for nine years.