Parents should try to make sure they buy books their children will find it easy to engage with.
That is according to Jim Smith, children's author and illustrator, who believes it is vital that youngsters feel able to get involved in a story if reading is to be beneficial to their educational development.
Mr Smith – who created the Barry Loser series of books – explained that stories now have to include "a lot of images" and "short, sharp paragraphs" in order to capture and maintain the attention of the reader as they now compete with specialist children's TV and films.
With this in mind, he indicated that mums and dads may be best off purchasing books that have a cartoony theme as opposed to opting for thick and wordy books, as doing so should encourage little ones to "get started on reading".
Indeed, the expert said the visual element of such publications is vital because of the presence of TV.