McDonald's has unveiled a new promotional campaign that has been designed to encourage exercise among children in Olympic year.
The fast-food giant – which is one of the primary sponsors of the London games, which start on July 27th – has announced it will give away millions of activity gadgets with its Happy Meals, the Guardian reports.
This forms part of the organisation's Mascotathon campaign and the devices will measure the number of steps a child takes every day so they can monitor their own levels of exercise.
In addition, kids are then encouraged to play an online game where they are able to use their points score to complete tasks with Wenlock and Mandeville, the official mascots of the games.
Professor Paul Gately, Carnegie professor of exercise and obesity at Leeds Metropolitan University, told the news source: "McDonald's is capable of switching kids on to physical activity and exercise, much more than what we've seen in previous public health campaigns."