The economic recession has seen children get more opportunities to play outdoors.
Research by Arla's Kids Closer to Nature campaign suggests 44 per cent of youngsters are spending more time outside than they did two years ago.
It seems cash-strapped parents are letting their kids enjoy free pursuits, such as walking and running through the park, instead of buying DVDs or taking them to the cinema.
Children's play campaigner Tim Gill stated: "Getting under the open sky – whether in a local park or the great British countryside – is the perfect way for kids to explore, have adventures and feed their curiosity and imagination."
Joanne Mallon, a life coach and author of Toddlers: An Instruction Manual, observed there are plenty of ways to keep kids entertained at a low cost.
She added fresh air is good for little ones, especially under-fives as they tend to be "very physical creatures".
Parents also have the added benefit that all the physical exertions will tire them out and so they will go off to sleep easier at night.