Parents should lead by example when it comes to healthy eating.
Tam Fry, spokesman for the National Obesity Forum, observed that on the issue of nutrition, mums and dads should be looking to instil good habits in their offspring.
He told the Southend Standard: "We [also] need to take a stronger stance in our schools to encourage a balanced diet."
Mr Fry stated part of the problem is that once kids are given pocket money, they are free to load up on sugary snacks from the shops without their mothers and fathers finding out.
His comments come after research conducted by Southend Council found one-in-five children in the town are clinically obese by the age of 11.
Mark Flewitt, the councillor responsible for education, told the paper that obesity is "an unnecessary evil" and good nutrition needs to start in the home.
The politician – who represents the St Laurence Ward – noted if youngsters are not eating healthily in their houses, then there is only so much schools can do.