Supermarket fruit and vegetable sections will be expanded under new plans being introduced by the government.
It is part of the latest Public Health Responsibility Deal, which seeks to encourage families to eat five portions of fruit and veg every day.
There will also be a drive to include more nutritious produce to be used in ready meals as the Department of Health tries to limit the health risks facing people in the UK.
Public Health Minister Anna Soubry stated real progress has already been made when it comes to helping people cut their calorie and salt intake.
She added all of the major supermarkets have now "committed to removing artificial trans fats", while over 70 per cent of ready made meals come with a label detailing how many calories they have.
Chair of the Responsibility Deal Food Network Dr Susan Jebb said: "Eating more fruit and vegetables is central to a healthy diet and I am delighted to see the tremendous efforts by the food industry to support this exciting initiative enabling people to boost their consumption."