Some 40 per cent of children cannot swim, newly-released research has found.
The study by Speedo – and reported by Female First – shows that many children are not learning how to swim from a young age.
When asked who they think should be responsible for teaching youngsters how to be comfortable in the pool, 25 per cent of parents said it is the government who needs to be held accountable.
Olympic champion Rebecca Adlington and her mum Kay have launched a new campaign in an effort to get more kids to take up swimming.
"I'd love to see more kids getting in the pool and enjoying learning to swim as much as I did as a child," she said.
Adlington added it is a fun and interactive way to stay fit.
Nearly three-quarters of youngsters have never received a swimming lesson or been given advice by their parents, while almost 50 per cent of mums and dads do not view it as an important life skill.