Food and drink waste in Scotland stands at over £1 billion a year.
Because of this, the Scottish government has introduced a new initiative that looks to educate families on how to be savvier with their shopping.
People are being asked to map out their weekly meals in advance and freeze any leftovers.
Environment secretary Richard Lochhead said: "We all waste food but by making a few simple changes to the way we plan our meals … we can help our pockets and the environment too."
He hopes families will feel empowered to shop in a smarter way thanks to the introduction of the Food Waste campaign, which will see both TV advertising and social media used to get the message across.
It is thought that households could save up to £35 every month if they altered their current spending patterns.
At present, 62,000 tonnes of fresh vegetables worth £100 million are being thrown out every year, while 46,000 tonnes of bakery items – with a total value of £90 million – are being wasted.