When it comes to healthy eating, parents should be looking to set a good example.
Paul Lindley, founder of Ella's Kitchen, said more often than not people start to improve their diet after they have children.
Mr Lindley, who set up his healthy eating venture with his daughter's meals in mind, said mums and dads should try to remove the functionality from food to make it more interesting.
"A child who squeezes something onto their plate or sieves something when making a cake feels as though they have made it and are part of it," he added.
The expert believes the examples set by adults are essential in shaping youngsters' views on food, while research shows that kids are more likely to eat unusual produce if they play with it outside of mealtimes.
Mr Lindley – whose company has been shortlisted for the International Growth Business of the Year and The Growth Strategy of the Year at the Orange National Business Awards – points to the fact that engagement is vital if children are going to become healthy eaters.