Consumers looking to get cheap and nutritious food should shop at their local grocer.
This is the advice being offered by Cheryl Wilson, head clinician at the Nutrition Coach clinic, who noted too many people wrongly think the best way to reduce the cost of shopping is to go for convenience food and ready made meals.
In fact, Ms Wilson observed local market produce is often the healthiest and comes at a great price.
"Get lots of fresh fruit and vegetables, stock up on tinned beans, pulses, lentils, meat and fresh fish from the markets," she added.
The expert went on to note once people start to shop in this manner, they can make big batches of dinners up and freeze some of it.
Her comments come after a study from PruHealth discovered 22 per cent of Britons are eating less healthily as a direct result of the hike in the cost of living.
The investigation also discovered the traditional five-a-day is seen as unachievable by many parents, while many are taking to shopping in the reduced to clear section.