Purchases most commonly associated with children have risen at a rate above inflation in the past 12 months.
Research by Santander has discovered 'kidflation' means that parents are facing inflation-busting price hikes when buying items such as sweets, chocolates and soft drinks.
Over the course of the last four years, goods and services typically sought by youngsters have increased by 19.7 per cent, compared to just a 11.7 per cent hike for all products.
Alan Mathewson, Chief Executive Officer of Santander Cards, said: "The costs of everyday purchases made by children have been rising at a rate that significantly exceeds that of inflation in general."
He added kids are suffering something of a double blow as parents are also reducing the amount of money being spent on them as a result of the current financial situation.
Pocket money for those aged between ten and 16 was found to be £9.08 a week on average – although 17 per cent of mums and dads do not give their offspring anything.