Some 27 per cent of people are now booking their holidays through travel agents.
The ABTA 2012 Consumer Travel Trends Survey found that over the past three years, there has been a ten per cent increase in the number of individuals availing of this service.
In 2011, eight per cent of people used a high street provider to sort out their staycation, but this figure rose to 13 per cent 12 months later.
Victoria Bacon, ABTA Head of Communications, said: "It is increasingly apparent that people are realising the benefits of what a travel agent can offer. Consumers value the help of a human being and the reassurance of dealing with someone face-to-face."
When asked if they valued the services provided by a travel agent, 40 per cent said they did, while a further 41 per cent were neutral about the statement.
The body has also revealed that younger travellers are increasingly likely to book a trip, with 25 to 34-year-olds taking an average of 4.5 holidays a year.