Students are under too much financial pressure at present.
This is the opinion of Judith Fraser, head of student accounts at RBS, who was speaking after research carried out by the firm found that 84 per cent of people think university goers will struggle to avoid debt.
Fees increased to a maximum of £9,000 for the start of this academic year, which means many undergraduates are facing spiralling costs.
Indeed, almost four-in-ten are now taking on part-time jobs to help them cope during their period in university.
With 60 per cent of students deeming themselves unready to manage their own finances, Ms Fraser feels it is vital that banks develop close relationships with this particular customer base.
Moving forward, university goers will increasingly use online and mobile banking in order to stay on top of their monetary situation.
Last month, a study by Lloyds TSB discovered 32 per cent of youngsters think they would need a loan to meet the increased cost of tuition fees, while 22 per cent will borrow from friends or family.