Innovative ways of discussing money matters in the workplace are required if retirement planning is to be successful.
This is according to Aviva's Managing Director of Corporate Benefits Graham Boffey, who was speaking after the government started the rollout of its auto-enrolment pension policy.
From October 1st, firms employing more than 120,000 people have to automatically enrol their staff in a workplace pension, while smaller and new businesses are going to be phased in over the next four years.
Mr Boffey said there are obvious benefits associated with showing people how to save more and explaining why saving into a pension could be a good idea.
"Employees are telling us that that they would be more likely to save for their retirement if they were personally shown what they need to save," he added.
Mr Boffey thinks the personalisation of information is going to be vital in encouraging individuals to take part.
Earlier this year, 68 per cent of employees taking part in an Aviva study said they had little or no knowledge of pension reforms.