Male motorists in the UK managed to get an average of £939 off the cost of a car in the third quarter of 2012.
This is according to the Auto Trader Owners' Guide, which highlights how men are driving a much harder bargain than their female counterparts.
The typical saving enjoyed by ladies was around £640, but it highlights how there are plenty of deals to be had in the sector at present.
Indeed, three-in-five people paid under the asking price between July and September.
Nathan Coe, group director of Auto Trader, noted a trend is developing whereby sellers are not getting as much as they hoped to when moving on vehicles.
"Everyone knows buyers look at the state of the market before they purchase, but consumers have a lack of understanding about accurate pricing when it comes to selling," he added.
Mr Coe observed that now is most definitely a good time for people to purchase a motor, but that does not mean they should be complacent.