Over one-quarter (28 per cent) of Britons recognise the importance of having some savings set aside.
UK adults were asked about their attitudes towards their finances by MoneySupermarket in research that was carried out to mark five years since the start of the recession.
The study also found 33 per cent now see how unsustainable it is to live in a buy now, pay later culture and the problems that such behaviour brings.
However, 45 per cent are worried about the hike in the cost of living.
Kevin Mountford, head of banking at MoneySupermarket, noted consumers have seen their finances hit hard in the past five years as the recovery proves to be slower than many imagined.
"We have all been affected by the [economic situation], while the lack of affordable credit, little or no pay rises, increased unemployment and reduction in benefits has put further strain on households," he added
However, Mr Mountford said it is refreshing to see that some people have learnt their lesson and realise they cannot borrow more than they can afford to pay back.