Our history and values


Our history

Established in 1881, what later became the Tunbridge Wells Equitable Friendly Society (TWEFS), was formed to provide a scheme for working people to help protect them against loss of income during illness and to build up a lump sum for their old age.

When the National Insurance scheme was launched in 1911, we were one of the friendly societies chosen to help the government administer the new state scheme.

Over time, we expanded into other areas of financial services, especially long-term savings for children, which increasingly became our specialism.

In 2003 we relaunched as The Children’s Mutual to recognise this specialist positioning and to prepare for the launch of the government’s new Child Trust Fund (CTF) scheme.

Thanks to our heritage and understanding of the children’s savings and investment market, we were able to work with government in the development of the Child Trust Fund scheme.

In 2011 we launched a Junior ISA to provide a tax-efficient way for parents with children not eligible for the Child Trust Fund to save for their children.

We also work through independent financial bodies, trade associations, advisers and the media to try to help change the nation’s savings habits and, in so doing, help to provide a better financial future for all children.

Our values

Our many years of experience, as well as the commitment and enthusiasm of our employees, are put to good use encouraging families to make a real difference to their children’s future by saving and investing over the long-term. Our values are:

  • Straightforward
  • Helpful
  • Understanding
  • Energetic

Straightforward in the way we communicate; we aspire to be helpful in the products and services we create and promote, with our knowledge based on a comprehensive understanding of our customers and target market. We are energetic in the way we approach our business, and are committed to making the customer experience a positive one.

  Members of the Committee of Management
  Report and Accounts